We're hiring a Full Stack Marketing Manager to own the execution of our go-to-market across every channel — from campaigns and content to paid media and reporting.

Summary

• Flexible Title: Can tailor to reflect your skills and experience — whether you're currently a Marketing Manager, Growth Marketer, Digital Marketing Lead, or GTM Generalist.
• Flexible Time: Can do full-time, part-time, side-gig (off-hours), or fractional (contract).
• Flexible Commitment: Can do short-term, long-term, or intermittent.

Why so flexible? We're a funded startup preparing for public launch. This is a ground-floor opportunity to build the marketing function from the start — with strategic direction and support already in place. Feel free to jump in, help us launch, then bounce — or stick around. A successful launch translates into permanent roles for those who want them. We're also open to long-term side-gig relationships; a few expert hours often beat full-time learning-curve hours.

About Us

We're a credible, funded, remote-first startup led by a serial [technical] founder, and backed by a 20-person team. The product is live in private alpha.

Learn more about our founder, team, and comp structures at list-lab.org.

About The Role

We have a clear strategic plan and marketing leadership in place — we need a person to own how this comes to life. You'll receive campaign briefs, messaging direction, and strategic priorities, and your job is to translate those into live campaigns, published content, performance dashboards, and optimized results.

This is a true full-stack marketing role. You'll work across campaigns, copy, content, social, paid digital, and analytics — often in the same week. You're not siloed into one channel or function. You're the person who thrives when they get to touch everything and see the full picture.

You'll use AI as a core production tool. The breadth of this role is achievable because we expect you to leverage AI to draft, iterate, and produce at a pace that would normally require a larger team. If you're already using AI daily to accelerate your marketing output, this role was designed for you.

You'll also interface directly with colleagues and stakeholders — hopping on calls to collect feedback, present work, or align on direction. You're confident enough to represent the marketing function in those conversations and bring back clear next steps.

Compensation

Up to $200,000 max total compensation in Tier 1 cities; cash and equity components to be negotiated (amount reflects combined cash and equity components).

What Success Looks Like in 30–60 Days

We have a 60-day marketing plan with deliverables already in motion. Some workstreams are further along than others — so from your first week, you'll be picking up active work and shipping, not just onboarding.

What this looks like:

• You've oriented to the launch plan, brand direction, and campaign priorities — and you're already executing against them
• You've launched or taken over campaigns and have outreach or content live across multiple channels
• Content is publishing on a regular cadence — thought leadership, social posts, and campaign-specific assets
• Dashboards and KPIs are in place; you're tracking performance and presenting reports with clear recommendations
• You've built repeatable workflows (with AI) that let you produce and iterate at volume
• You've established a working rhythm with marketing leadership — you know how direction flows, where you have autonomy, and stakeholders trust you to take a call and move things forward independently

What You'll Do

• Execute multi-channel campaigns — plan, build, launch, and optimize campaigns across email, paid social, organic social, and landing pages; own the full lifecycle from brief to results
• Write and produce copy — draft outbound email sequences, ad copy, landing page content, social posts, and campaign briefs; use AI to produce at speed and edit to quality
• Run paid digital channels — manage campaigns across platforms like Meta, LinkedIn, YouTube, and Reddit; handle budgets, creative rotation, A/B testing, SEO, and conversion tracking
• Build and manage social media presence — set up and grow profiles, create and execute content calendars, schedule and publish, engage and track performance
• Produce content — create thought leadership pieces, blog posts, and founder-led content aligned to an editorial calendar and content strategy
• Track, analyze, and report — build dashboards, define KPIs, run attribution analysis, and deliver regular performance readouts with optimization recommendations
• Collaborate with specialists — coordinate with designers, video contractors, and other team members when production work goes beyond what you can handle with AI tools
• Represent marketing in conversations — join calls with colleagues and stakeholders to collect direction, present drafts, gather feedback, and align on priorities

What We're Looking For

5+ years of experience in marketing, growth, or a related generalist role — with meaningful time spent in startup or early-stage environments.

Must-haves:

• Analytical and data-driven — you're comfortable building dashboards, tracking KPIs, running attribution analysis, and turning data into decisions; you lead with what the numbers say, not gut feel
• AI-native production workflow — you use AI tools daily to produce marketing deliverables; you can demonstrate how AI accelerates your output and you know how to edit and quality-check what it generates
• Self-directed and organized — you manage several concurrent projects and know when to ship, when to iterate, and when to escalate; you don't need someone checking in daily to keep things moving
• Startup or early-stage experience — you've been in an environment where you got to work across the full marketing stack; you're comfortable building from scratch and adapting as priorities evolve
• Curious and iterative — you test, measure, learn, and adjust; you're drawn to figuring out what works rather than executing a fixed playbook; you bring ideas and ask good questions

Nice-to-haves:

• Market research execution (survey design, interviews, synthesis)
• Basic design skills (Canva, Figma) for producing campaign assets without a dedicated designer
• Experience with CRM and marketing automation platforms (HubSpot, ActiveCampaign, or similar)
• Longer-form content writing (thought leadership articles, blog posts, whitepapers)
• Familiarity with crowdfunding campaigns, ambassador programs, or PR coordination