Job Title: Marketing Specialist / Social Media Manager

Are you a creative marketing professional looking to make an impact in Wisconsin? As a Marketing Specialist / Social Media Manager, you will play a crucial role in developing and executing innovative marketing strategies that engage and grow our online presence. In this dynamic position, you will collaborate with cross-functional teams, ensuring that our brand's voice resonates across various platforms and reaches our target audience effectively.

In Wisconsin, where local businesses thrive, your efforts will directly contribute to enhancing our market visibility and fostering customer relationships. This role is perfect for someone who is not only passionate about marketing and social media but also eager to analyze trends and adapt strategies to maximize results. Join us to bring your creativity and strategic thinking to our vibrant team and help us achieve our ambitious goals.

Responsibilities:

• Develop and implement comprehensive social media strategies to boost brand awareness and engagement.
• Create, curate, and manage published content across various social platforms.
• Monitor, analyze, and report on social media metrics to evaluate the effectiveness of campaigns.
• Engage with followers and respond to inquiries in a timely manner.
• Collaborate with the marketing team to develop integrated marketing campaigns.
• Stay up-to-date with the latest trends in social media and digital marketing.
• Conduct market research to identify emerging opportunities and potential areas for growth.
• Assist in the creation of marketing materials, including graphics and written content.
• Participate in brainstorming sessions and contribute to creative concepts.
• Manage and optimize online advertisement campaigns.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in social media management or marketing.
• Proficiency in social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Strong understanding of content management systems and social media analytics tools.
• Excellent writing, editing, and communication skills.
• Ability to work both independently and as part of a team.
• Creative thinking and problem-solving capabilities.
• Strong organizational skills and attention to detail.
• Knowledge of SEO and digital marketing best practices.
• A passion for marketing and staying abreast of industry trends.