Digital Marketing Specialist in Newtown

Are you passionate about harnessing the power of digital marketing? We are seeking a driven Digital Marketing Specialist to join our dynamic team in Newtown. This role is essential for our organization as we strive to enhance our online presence and engage with our audience more effectively. As a Digital Marketing Specialist, you will play a crucial part in shaping our brand's digital strategy, ensuring we reach our marketing goals and connect with our customers.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across various platforms.
• Manage social media accounts and create engaging content to attract and retain customers.
• Analyze and report on the performance of marketing campaigns using analytics tools.
• Conduct keyword research to optimize website content for search engines.
• Collaborate with cross-functional teams to ensure brand consistency in all digital initiatives.
• Stay updated on the latest trends and technologies in digital marketing.
• Implement email marketing campaigns to nurture leads and enhance customer relationships.
• Manage online advertising budgets and track ROI for all campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing or a similar role.
• Proficiency in using digital marketing tools and platforms (e.g. Google Analytics, SEMrush).
• Strong understanding of SEO, PPC, and social media marketing.
• Excellent written and verbal communication skills.
• Ability to analyze data and generate actionable insights.
• Creative mindset with a keen eye for detail.
• Strong organizational and project management skills.