About Netchex

Netchex is a leading cloud-based HCM platform trusted by thousands of SMBs across the U.S., centralizing the entire employee lifecycle — recruiting, onboarding, payroll, time tracking, and benefits — in one mobile-friendly system. Our mission: make HR and payroll easier for the businesses that power America's workforce. We’re a remote-first team of builders and problem-solvers, just getting started.

Summary of the Role

As our Senior Product Marketing Manager, you’ll own the story of Netchex — how we position the platform, go to market with new products, and equip our teams to win. Sitting at the intersection of Product, Sales, and Customer Success, you’ll translate complex HCM and payroll capabilities into clear value for SMB buyers. From launches to enablement to competitive intelligence, you’ll shape how the market sees Netchex — and drive measurable revenue growth.

Key Responsibilities

• Own Strategy, Messaging, and Positioning — Lead product marketing strategy and define positioning for the brand, platform, products, partners, and customer segments, informed by ongoing competitive intelligence on industry trends and competitor moves.
• Manage Product and Feature Launches — Run end-to-end GTM execution for new products & features: launch plans, release announcements, monthly release notes, beta programs, and enablement assets.
• Lead Customer Marketing, Communications, and Cross-Sell — Own product communications and lifecycle programs across the installed base, including product webinars, emailers, in-app messaging, the monthly customer newsletter, and cross-sell campaigns that drive adoption and expansion.
• Run the Customer Advocacy Program — Manage references, case studies, testimonials, and advocacy tooling to turn happy customers into a growth engine.
• Champion Market Research and Voice of Customer — Synthesize insights from CSAT, NPS, product feedback, and field input to inform roadmap, positioning, and strategy.
• Aid Sales and CX Enablement — Help with enablement materials (battlecards, pitch decks, case studies, one-pagers, objection guides, tear sheets) and run regular touchpoints with Sales, CS, and SC.
• Manage Marketing Operations — Own vendor relationships and the budget for Product & Customer Marketing tools.
• Leverage AI to Scale Output — Use AI tools and build custom skills and agents that accelerate the work — drafting emailers and content, generating enablement assets, mining the install base for cross-sell signals, synthesizing research, and operationalizing repeatable workflows.
• Partner Cross-Functionally — Collaborate with Sales, Demand Generation, Partnerships, and Customer Success to align marketing initiatives with business objectives and customer outcomes.
• Support Additional Initiatives — Successfully perform other work-related duties as assigned.

What We’re Looking For

• 7+ years of B2B product marketing experience, ideally in SaaS, HR technology, or payroll solutions
• Hands-on fluency with AI tools and a track record of building custom skills, agents, or workflows that meaningfully scale marketing output
• Proven track record of owning go-to-market strategy and executing high-impact product launches
• Exceptional storytelling skills — written, verbal, and visual — with the ability to translate complex product features into clear customer value
• Advanced expertise in competitive intelligence, market research, and audience segmentation
• Demonstrated success leading cross-functional collaboration with Sales, Product, Demand Generation, and Customer Success
• Deep experience building sales enablement programs and customer communication frameworks
• Strategic thinker who can operate at both the 30,000-foot level and in the weeds of execution
• Bachelor’s degree in Marketing, Business, Engineering or related field; MBA a plus

About You

• You own your work — you set the strategy, execute the plan, and hold yourself accountable to outcomes.
• You’re an AI power user — you instinctively reach for AI to move faster, and you enjoy building skills and agents that compound your team’s leverage.
• You’re a natural storyteller who can walk into a room with engineers, sellers, or executives and speak their language.
• You thrive in ambiguity and fast-moving environments where priorities shift and speed matters.
• You deeply curious about customers and competitive about markets — you dig into pain points, buying behaviors, and competitor moves to find angles others miss.
• You build bridges, not silos — the best marketing happens when GTM teams move as one.
• You bring energy and optimism to the work, even when the challenges are hard.

Why You’ll Love This Role

• You’ll own the Netchex narrative and have real cross-functional influence — your work shapes how Sales sells, how Product prioritizes, and how customers experience our brand.

• You’ll work on a product that genuinely makes life easier for HR and payroll teams across the country.

• You’ll grow fast in a company that’s scaling its platform and market presence with urgency.

• You’ll join a team that values accountability, creativity, and results — without the politics.

Here’s What Defines Us

• Win Together — One team. One mission. No silos.
• Deliver Results — No excuses. Just results.
• Raise the Bar — Better today. Stronger tomorrow.
• Decide and Drive — We don’t wait for perfect. We move.
• Bring the Energy — Positivity fuels performance.

Equal Opportunity Employer

Netchex is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by law.