In order to match sales tactics with corporate goals, a sales operations manager is essential. To support sales objectives, they oversee technology tools, data analysis, and sales procedures. They anticipate sales, spot patterns, and put plans into action to boost sales performance by examining sales data.

Among the duties of a sales operations manager are collaborating with operations, marketing, finance, and sales to establish new procedures.
Improving current sales procedures and guidelines 

Keeping sales and marketing systems' data consistent and of high quality 
Using sales data analysis to gauge impact and assist in decision-making