Job Summary

Talpa Supermercados is seeking a Director of Marketing to lead the development and execution of integrated marketing strategies across multiple store locations. This role is responsible for driving brand awareness, customer acquisition, store traffic, digital engagement, and revenue growth.

The ideal candidate has strong experience in retail marketing, multicultural (Hispanic/Latino) markets, and managing multi-location campaigns in a fast-paced environment.

Key Responsibilities

Strategic Leadership

• Develop and implement company-wide marketing strategies aligned with business objectives
• Lead brand positioning and ensure consistency across all channels and store locations
• Support new store openings, remodels, and expansion initiatives
• Provide strategic marketing insights to executive leadership
• Analyze customer behavior, trends, and market opportunities

Retail & Promotional Marketing

• Plan and execute weekly, seasonal, and holiday promotions
• Partner with merchandising and operations on pricing strategies and circulars
• Drive in-store traffic and revenue through targeted campaigns
• Manage vendor-funded promotions and co-op marketing initiatives

Digital Marketing & Customer Engagement

• Oversee digital channels including website, SEO, social media, email, SMS, and mobile
• Develop customer loyalty and retention programs
• Monitor online reviews and customer feedback platforms
• Use data analytics to improve targeting, engagement, and ROI

Advertising & Media Management

• Manage media planning across TV, radio, print, outdoor, and digital channels
• Negotiate contracts with agencies, media partners, and vendors
• Track campaign performance and optimize marketing spend

Community & Brand Relations

• Lead community outreach programs, sponsorships, and events
• Build partnerships with local organizations
• Strengthen brand presence in multicultural markets

Team Leadership

• Build, lead, and mentor the marketing team
• Manage agencies, designers, and external vendors
• Establish KPIs and accountability measures

Analytics & Reporting

• Track KPIs including sales lift, traffic, ROI, and customer acquisition
• Provide regular performance reports to leadership
• Use data insights to improve strategy and budget allocation

Qualifications

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field required
• MBA preferred

Experience

• 8–12+ years of marketing experience
• 5+ years in a leadership role
• Retail or grocery industry experience preferred
• Experience managing multi-location and e-commerce marketing programs

Skills

• Strategic thinking with strong execution skills
• Data-driven decision-making
• Leadership and team management
• Project management and organization
• Experience with digital marketing tools and analytics platforms
• Bilingual English/Spanish preferred

Work Environment

• Corporate office setting with travel to store locations as needed
• Ability to work extended hours during major campaigns or store openings

Why Join Talpa Supermercados

• High-growth company with strong community presence
• Opportunity to build and scale marketing and e-commerce initiatives
• High-impact leadership role with visibility to executive team
• Collaborative, family-oriented culture